The new iPhone has been getting a lot of attention on social media. However, many are asking if we really need another one? Apple is well known for releasing new mobile devices frequently, which makes consumers desire to have the latest and greatest knick-knack.
For college students, having one may seem enchanting, but for some, it’s not practical – especially when it comes down to the cost. The iPhone 8 has a 4.7-inch display and starts at $699, while the iPhone 8 plus, which has a 5.5-inch display, starts at $799.
The University Chronicle took a survey of approximately 60 students to gain their perspective on whether they think buying the new device will be worth it or not.
According to the data above, most respondents said they do not plan on buying the new iPhone and only 18.2 percent said they were planning on buying a new one, with another 18 percent stating they’re still on the fence.
While a small percentage of respondents said they were at a crossroads or intend to buy a new phone, over half of them said they cannot afford it due to the cost.
When it comes to the need or desire to buy a new iPhone, student opinion is a bit scattered. According to the survey, 50.9 percent of respondents said they were somewhat motivated to buy the new model, but 30.9 percent said they didn’t see it as a necessity.
Another handful of students gave more of a personal perspective, expressing their indecisiveness.
St. Cloud State University student, Lovety Kwelweeh, said she wants to purchase the new device, but not right away.
“I am waiting to see what other colors are available because I really like the red color that the 7 plus brought out, so I am waiting to see because they don’t have many colors right now.”
Pricing is also a major factor in Kwelweeh’s buying decision, which she says could further delay her purchase. Her current phone is also fully functional.
“My phone works fine,” she said. “There’s nothing wrong with it so I don’t think I need to get it.”
Kyle Grewe, a third-year student at SCSU said that he’s probably not going to get the new iPhone 8 – at least not right away.
“I will probably wait a year or two,” he said.
Grewe explains he’ll wait until his current phone dies and potentially buy it when the price comes down because spending nearly 1000 dollars for a phone is a lofty investment.
“I don’t know, I think you kind of get your money’s worth, as long as you don’t abuse your phone,” he said.
While students weigh financial factors when it comes to buying the actual phone, SCSU Marketing Department Chair Dennis Bristow said no matter what the cost is to manufacture the phone, many people will make the purchase.
“Regardless of what it’s costing Apple to build that phone, if the consumer finds value that product to the extent that they are willing to pay 800, 900 or 1000 dollars, there’s something called the PQR, which means price-quality relationship and for some consumers, especially if their level of expertise isn’t tremendously high or they’re not really experienced with the product, they will use price as an indicator of quality,” Bristow said.
The iPhone 8 released on September 22nd and its counter product, the iPhone X is expected to make its debut November 3rd.
Sarv Mithaqiyan and Kyle Fahrmann contributed to this story.